Q & A

Thank you to all that have shown an interest in becoming a member of the Bistro Blends team of distributors of Bistro Blends products.

We are coming into a great stage in the company and would like to update you on the latest happenings of the company.

We are currently still accepting applications for every state in the US. Even though we have distributors in most West Coast states, we have been able to allow new people to come in and still take advantage of all the work that is still untouched. There are over 30,000 shows and festivals to work in the United States and the more populated states will not be around much longer. Even if you think a state is taken or, please fill out the application and send it to me via the internet. Show me that you have some interest as we have contracts on three different levels established at this point. You do not need the full amount to invest if you do not want. There are many opportunities available, all you have to do is ask. You might just want to sell Bistro Blends to your friends at your own home, just like Mary Kay or the candle parties.

We are especially eager to find people for the East Coast states. We still have great states like Illinois, Massachusetts the Carolinas, Tennessee etc, open.

Oh, and just to remind everyone, there is still no fee to sign up.

So, if you are interested in learning more about our business, please fill out the application and let us know who you are. We will contact you and we can talk about things and where the work is and how you book shows and show you the ropes.

Because if you're making money,  we're making money, right?

Which areas are STILL available?

Many, many good states still do not have even one distributor as we have not done any shows in these areas yet. The way that we attract distributors is to lead by example and actually go direct to new regions and set up shop and show people how easy the business is to operate.

How much to start the business:
An initial order can vary in size, depending on the shows that you choose to work. Equipment and training will run you around $1,000. Product will run you around another $3,000 to $6,000. Our job will be to teach you how to order correctly so that you are not wasting your precious seed capital in inventory that you will not need right away.

Where you can sell:
As mentioned earlier, we sell product anywhere that our target market shops. To be exact, we will only work events where we can sample our products. Since they sell themselves, we benefit anywhere that we can sample. It is key. We recommend wineries, home and garden shows, boat shows, holiday boutiques, Junior League events across the country, state fairs, etc. You will start to see what kind of shows there are when you see the websites.

How much will you make:
To make it simple, the numbers work like this: Bistro Blends will wholesale the products to you for between $8 and $8.50. You pay for all shipping fees. In fact, we teach you how to set-up your own freight relationship based on who we have had luck with in the past. There are several companies that we prefer. But, back to the money. Depending on the language that we are speaking, you can look forward to making a net profit of approximately 32% of your gross profit margin. In other words, if you are selling the products for between $15 to $18 retail, then you will make between $6 and $9 a bottle. A decent show will move bottles in the hundreds, typically, between 200 and 600 bottles. Additional costs, (shipping, rent, labor) will play a role in your overall net profit. Just to keep it simple, the numbers work out that you will take home approximately 29% to 34% of your gross. We cannot promise how much you will make but we can tell you what a good show will make you and what our numbers have been in the past from similar shows. I can tell you that at a medium-sized show, you should sell between $3,000 and $8,000. This number represents an average, normal show in an established area with good attendance that we would want to book to work. Don’t worry, we will teach you the difference between a show that should do well and one that won’t.

Who is an ideal candidate to distribute
The ideal person for this business is one that does not need to make this their primary income, but one that wants to either start the business for their kids or might just be at a point in their life that they want a change and to get involved in something that is ambitious, rewarding and financially fruitful. We are only as successful as those representing the product.

What is an “area”- What are the borders:
All Bistro Blends distributorships are contracted regionally, meaning state border to border. Once you have a contract for a distributorship, you will have the opportunity to book a show that will be yours for the duration of your contract. Once you book a show it is yours to keep and no-one can take it from you, not even another distributor in your same state if that be the case. The only way you can lose a show is if you pass the registration deadline that the show announces and you do not, at that date, have a deposit on the show. At that time, you will have forfeited that particular venue and anyone else with a valid contract will be able to try to get the show.

A wonderful part about actually signing up in your state first is you will actually be building your business and by adding shows you are building a company or “route” that will be able to be resold one day in the future. Oh and don’t forget, that it is very possible that if you do decide to sell your distributorship, you will be able to include a fee for the rights to sell the product, even though you did not have to when you signed up. How’s that for a sound investment?

What shows are in your area?
If you do just a little research on your computer, you will be able to look up a state by state search and review all that your area has to offer you. I also suggest to look outside your state borders as there are most definitely shows near you that no-one else is working yet that would be available for you to book. For example, go to www.festivalnet.com to see how many shows are in your area in one year just on that site alone. We have searched several states just to see ourselves and found 933 ‘events’ in Florida and 1733 in California. Like we mentioned earlier, just for fun, check to see the numbers. Here are some other cities numbers from that website also: Please remember, this is only from ONE of our sites. There are at least ten others that also have shows.

The bottom line is that there are more shows than any of us will ever be able to do. We checked this particular website and out of 41 states, there were over 14,000 shows to work. This does not include all the other websites’ shows and events or even the little farmer’s markets or holiday boutiques that are right in your own back yard. These numbers also do not represent all the potential wholesale business that will also be yours if you decide to sign up for a distributorship.

Another good list to look at is the United States top 100 list that we have posted on the BistroBlends.com website. It is from a website called, www.eventcrazy.com. This is an invaluable list that we recommend everyone review at least once. It is a very eclectic list of the highest attendee count shows for their regions. There are some state fairs that draw between 1 and three million people.

Take the next step and sign up as a distributor.

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